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ASICS is built on the idea of "Anima Sana in Corpore Sano", the Latin saying meaning "A healthy mind in a healthy body". This philosophy became a legacy that is still an important part of the brand today.
Since its foundation, ASICS founder Kihachiro Onitsuka has been convinced that an active life means a better lifestyle. Founded in 1949 in Kōbe, Japan.
